Google Analytics
Google Analytics
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
1029 Reviews
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Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate
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Semrush
Semrush
Semrush

Semrush

Composite Score
8.9 /10
CX Score
9.2 /10
163 Reviews
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Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

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Pros

  • Performance Enhancing
  • Respectful
  • Acts with Integrity
  • Helps Innovate
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HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot

HubSpot Marketing Hub

Composite Score
8.9 /10
CX Score
9.2 /10
163 Reviews
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Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Pros

  • Reliable
  • Security Protects
  • Performance Enhancing
  • Trustworthy
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Adobe Analytics
Adobe Analytics
Adobe Systems

Adobe Analytics

Composite Score
8.6 /10
CX Score
8.9 /10
125 Reviews
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Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

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Pros

  • Respectful
  • Enables Productivity
  • Helps Innovate
  • Efficient Service
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Matomo
Matomo
Matomo

Matomo

Composite Score
8.4 /10
CX Score
8.6 /10
49 Reviews
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Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

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Pros

  • Trustworthy
  • Acts with Integrity
  • Altruistic
  • Security Protects
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Hotjar
Hotjar
Hotjar

Hotjar

Composite Score
8.2 /10
CX Score
8.4 /10
50 Reviews
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Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

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Pros

  • Performance Enhancing
  • Unique Features
  • Transparent
  • Helps Innovate
Amplitude Analytics
Amplitude Analytics
Amplitude

Amplitude Analytics

Composite Score
8.0 /10
CX Score
8.2 /10
35 Reviews
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Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

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Pros

  • Reliable
  • Enables Productivity
  • Transparent
  • Friendly Negotiation
Siteimprove
Siteimprove
Siteimprove

Siteimprove

Composite Score
7.8 /10
CX Score
8.3 /10
16 Reviews
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Meet Siteimprove is a performance platform designed to give every member of your team what they need to optimize reach, reputation, revenue, and returns — all from one place. Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.

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Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy
Wix Analytics
Wix Analytics
Wix.com

Wix Analytics

Composite Score
7.8 /10
CX Score
8.3 /10
17 Reviews
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Get actionable info about your website. Learn which content is working best and how your visitors behave. Then use these insights to act and improve.

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Pros

  • Caring
  • Security Protects
  • Helps Innovate
  • Continually Improving Product
Mouseflow
Mouseflow
Mouseflow

Mouseflow

Composite Score
7.7 /10
CX Score
7.9 /10
44 Reviews
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Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

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Pros

  • Efficient Service
  • Fair
  • Reliable
  • Enables Productivity