In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Enables Productivity
- Acts with Integrity
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Segmentation
Contact Database
Dynamic Content
A/B Testing
SPAM Compliance
Basic Reporting and Analytics
Text Messaging
Content Authoring
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.7
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Marketing Automation - B2C
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.4
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Sales Engagement Platforms
Score 7.9
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Customer Relationship Management - Small Business
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Dipanshu S.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2026
ActiveCampaign Makes Marketing Easy
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
As a Marketing Specialist i like that Active Campaign keeps everything in one place. I can manage email marketing, automation, CRM, audience segmentation, landing pages, forms, A/B testing, reports and integrations without using different tools. The automation builder is simple, reports are clear and creating personalized campaigns is quick. It saves time, reduces manual work and helps me run better campaigns with less effort. What really makes it stand out is that everything works together smoothly in one platform so i spend less time managing tools and more time improving my campaigns.
What is your favorite aspect of this product?
My favorite part is the automation. It saves a lot of time by handling repetitive tasks automatically. I also like that email marketing, CRM, audience segmentation, landing pages, forms, A/B testing, reports and integrations are all available in one place. It keeps my work organized and makes campaign management much easier.
What do you dislike most about this product?
The platform has many powerful features, so it can feel a little overwhelming at first. It takes some time to learn the advanced automation options but once everything is setup using it becomes much easier and the extra effort is worth it.
What recommendations would you give to someone considering this product?
I recommended taking some time to explore the automation builder and reporting features first. They provide the biggest value if you want one platform email marketing, CRM, automation, segmentation, landing pages, forms, A/B testing, reports and integrations. ActiveCampaign is a great choice because it helps reduce manual work and keeps everything organized in one place.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Piyush D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Apr 2026
Good Automation Capabilities
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The tool allows you to created details workflows with different trigger and conditions
What is your favorite aspect of this product?
THe automation builder is the most beautiful feature.
What do you dislike most about this product?
The platform can be difficult to use initially, especially for beginners
What recommendations would you give to someone considering this product?
Improving reporting and and simplifying the interface for new users would make the platform easier to adapt.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Giovanni C.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2026
ActiveCampaign is Comprehensive and Accurate
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This is a friendly and easy to customize email marketing platform. The capabilities of ActiveCampaign are impress, making it a great email marketing automation solution.
What is your favorite aspect of this product?
I like how amazing, easy to use and accurate this email marketing and automation platform is. Moreover, ActiveCampaign is affordable to use.
What do you dislike most about this product?
ActiveCampaign has been a dependable and flawless email marketing and automation platform. No complaints.
What recommendations would you give to someone considering this product?
If your company needs a comprehensive email marketing and automation solution, you should try ActiveCampaign.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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