Adobe InDesign Logo Award Winner Product Badge
Adobe InDesign Logo Award Winner Product Badge
Adobe Systems

Adobe InDesign

Composite Score
8.7 /10
CX Score
8.9 /10
Category
Adobe InDesign
8.7 /10

What is Adobe InDesign?

Adobe InDesign is the industry-leading layout and page design software for print and digital media. Create beautiful graphic designs with typography from the world’s top foundries and imagery from Adobe Stock. Quickly share content and feedback in PDF. Easily manage production with Adobe Experience Manager. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.

Company Details


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Awards & Recognition

Adobe InDesign won the following awards in the Desktop Publishing category

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Adobe InDesign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe InDesign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe InDesign?

0% Negative
5% Neutral
95% Positive

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 82

Layout Editing

86

Text Editing

86

Templates

83

Drag and Drop Design

82

Data Visualization

80

Graphics Editing

79

Collaboration

77

Asset Hub

77

Social Media Integration

75

Vendor Capability Ratings

Average 79

Quality of Features

85

Breadth of Features

84

Ease of Implementation

83

Business Value Created

82

Availability and Quality of Training

79

Ease of Customization

78

Usability and Intuitiveness

78

Ease of Data Integration

77

Product Strategy and Rate of Improvement

77

Vendor Support

76

Ease of IT Administration

75

Adobe InDesign Reviews

Marcelo C.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2024

Helpful when creating intricate pages.

Likeliness to Recommend

9 /10

What differentiates Adobe InDesign from other similar products?

With the availability of Adobe InDesign for Windows and macOS, we may work in a variety of settings. Its use is increased by supporting the generation of digital and printed publications (EPUB, interactive PDF).

What is your favorite aspect of this product?

Adobe InDesign is a good option if you want to work on a manuscript in parallel and enhance real-time communication. With online comments and annotation capabilities, it facilitates the process of reviewing and approving papers over the cloud.

What do you dislike most about this product?

The proprietary file formats used by InDesign (like.indd) restrict its compatibility with non-Adobe design software.

What recommendations would you give to someone considering this product?

I suggest using Adobe InDesign as structured content can be easily imported and exported thanks to its support for XML-based workflows.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sharon L.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

Great Publishing Tool for Analysts and Creatives

Likeliness to Recommend

7 /10

What differentiates Adobe InDesign from other similar products?

Unlike other similar products, Adobe InDesign gives users absolute control over typography and master templates. For a BA, this means you can build a report where every header, page number, and margin is perfectly consistent across the entire document, regardless of how many times the content changes.

What is your favorite aspect of this product?

The paragraph and character Styles. Once you set these up, you can reformat an entire massive document efficiently. You can easily edit the style once.

What do you dislike most about this product?

Importing data from Excel or a JSON feed is still more manual than it should be for a professional tool. It'd great to see some improvement on that.

What recommendations would you give to someone considering this product?

If you only need quick social graphics or 2-page flyers, stick with Canva. I'd recommend to use Adobe InDesign when you have a project that needs to be repeated like a monthly report. The time you spend setting up the template once will save you many hours in the long run.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Effective Service

Tory R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2025

Adobe InDesign Makes Content Creation a Breeze

Likeliness to Recommend

9 /10

What differentiates Adobe InDesign from other similar products?

With InDesign, we can create flashy, professional content like never before. The templates are great and the features allow us to spruce or edit content quickly and effectively.

What is your favorite aspect of this product?

Its workflow is extremely robust in its object styles and characters - I've saved a copious amount of time on edits that are now as simple as a few clicks. Its integration with other Adobe programs is also a huge plus.

What do you dislike most about this product?

Sometimes pasting objects into InDesign and moving them into a specific location is much more difficult than it should be.

What recommendations would you give to someone considering this product?

Absolutely take advantage of all of the tutorials out there to fully be able to leverage the platform's features - otherwise I fear you'd be missing out.

Pros

  • Continually Improving Product
  • Client Friendly Policies
  • Efficient Service
  • Effective Service

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