Airtable Logo Award Winner Product Badge
Airtable Logo Award Winner Product Badge
Airtable

Airtable

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Airtable
8.9 /10

What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details


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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

1% Negative
3% Neutral
96% Positive

Pros

  • Client Friendly Policies
  • Fair
  • Acts with Integrity
  • Friendly Negotiation

Feature Ratings

Average 85

Deployment

87

Business Rules Management

86

Process Modelling and Design

85

Form and Report Building

84

Process Management

84

Collaboration

84

Knowledge and Document Management

83

Process Monitoring and Optimization

83

Process Simulation and Execution

83

BPM Workflow and Approvals

81

Mobile

78

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Availability and Quality of Training

85

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Data Integration

84

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Vendor Support

83

Quality of Features

83

Ease of Customization

83

Airtable Reviews

Chirag M.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2026

A Powerful Data Hub with AI capabilities

Likeliness to Recommend

10 /10

What differentiates Airtable from other similar products?

There are multiple reasons to choose airtable over others. While other products followed a strict way of data representation, Airtable on the other hand provides lot of options for users to chose from for the views, and each view option provided comes with their own advantages and intresting way of representing data... ANd secondly wiith the omni airtable has also been ai front in it. That makes lot of things now easier for users. It also comes with easy automations, can be easliy integrated in automation platforms natively like make.com or n8n and such platforms makes it easier to automate workflows and manage working on airtable.

What is your favorite aspect of this product?

Favorite aspect of this product for me is the ability to toggle between views depending on the type of data being looked at. that gives extra freedom to get more understanding behind the data from changing views. and also as an ai automation engineer for me automations around airtable made it the best use case for me to getting introduced to this platform.

What do you dislike most about this product?

Depends on 3rd party platforms for automations, it should be handled internally that would be helpful. thats the only thing i disliked of airtable.

What recommendations would you give to someone considering this product?

Start with free tier, then oberve how its being handled. understand the process exactly, Map columns check the data filled in inside all this...

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sunny K.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2026

Getting the Most Out of Airtable

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

The strength is how well Airtable supports Collaboration across departments. In many system, technical teams own the data while business teams consume it. Airtable creates a more shared environment where stakeholders can contribute directly without needing specialized technical knowledge. And what differentiates Airtable for me is its ability to make complex workflows feel surprisingly simple.

What is your favorite aspect of this product?

The reason it stands out to me is the impact has on collaboration. When everyone–from operational and marketing to product and engineering–can work from the same platform, communication becomes much easier. And I also appreciate that Airtable doesn’t force users to think in technical terms.

What do you dislike most about this product?

The challenge is that teams can become heavily on Airtable for critical workflows. While that centralization has benefits, it can also make processes harder to migrate or redesign later if business needs benefits. And I also think that governance can become an issue in large organizations.

What recommendations would you give to someone considering this product?

The piece of advice is to think carefully about who will be maintaining the system. Airtable often starts as team-level tool, but successful deployments can quickly become business l-critical. And I would also recommend starting small and expanding gradually. One of the advantage of Airtable is how quickly you can build a working solution, but that doesn’t mean everything needs to be created at once.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Effective Service

Cons

  • Charges for Enhancements

Yash S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2026

Agile Data Management Made Easy

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

The important differentiator is how easy it is for non-technical users to bulid and maintain applications. Teams can create relational databases, forms, dashboards, and automations without development support, which reduces dependency on IT for every small workflow change. And compared to more structured enterprise tools like ServiceNow or Jira, Airtable is much lighter and faster to implement but it trades off some of the deeper governance, IT controls, and enterprise-grade process enforcement those platform offer.

What is your favorite aspect of this product?

I like most about Airtable is how quickly it allows teams to turn an idea into a working system. And also there speed and simplicity of buliding custom workflows without needing development efforts.

What do you dislike most about this product?

From my experience, I noticed that performance and usability can start to lag when working with very large datasets or highly complex relational setups, which can be a limitation for more data heavy IT use cases.

What recommendations would you give to someone considering this product?

From my experience, my biggest recommendation is evaluating the type of problems you are trying to solve before adopting it broadly. Airtable is best suited for use cases where teams need to move quickly and don't want to go through long development or procurement cycle. And I also suggest treating Airtable as a citizen development platform with guardians. While it empowers non-technical users to build their own applications, the same strength can become a challenge of not managed properly.

Pros

  • Fair
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Leverages Incumbent Status
  • Less Generous

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