Asana Customer Reviews 2026 | Product Management

Asana

Composite Score

9.0 /10

CX Score

9.3 /10

390 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Product Management category

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2026 Emotional Footprint Champion

Latest Award, 2026

Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2026

2025 Data Quadrant Champion

2025

10 Top Rated Capabilities

7 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Service Experience
Product Impact
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

10 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

96 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

1% Negative

2% Neutral

97% Positive

Pros

Enables Productivity
Fair
Helps Innovate
Reliable

Feature Ratings

Average 84

Workflow Management

Product Management

Feature Management

ALM Integration

Backlog Management

Social Collaboration

Strategic Vision

Release Planning

Idea Management

User Needs Management

Visual Roadmap

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Task Management

Score 9.0

View Asana in this category (opens in a new tab)

Project Management - Enterprise

Score 9.0

View Asana in this category (opens in a new tab)

Objectives and Key Results

Score 8.9

View Asana in this category (opens in a new tab)

Asana Reviews

Anurag G.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Easy to use with fantastic features

Likeliness to Recommend

8 /10

What differentiates Asana from other similar products?

Its focus on simplicity and user-friendly interface Its seamless communication and transparency and efficient teamwork

What is your favorite aspect of this product?

its simplicity and user-friendliness. Flexible and customizable

What do you dislike most about this product?

Its limited customization option for advanced users Its limited reporting and analytics option

What recommendations would you give to someone considering this product?

Before availing the services i must suggest try the free plan, consider your team size and complexity.

Pros

Trustworthy
Effective Service
Caring
Respectful

Raymundo A.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Robust product management tool

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

Asana offers a comprehensive suite of task tracking and project management features with robust team collaboration tools.

What is your favorite aspect of this product?

My favorite aspect is the detailed task management capabilities, including subtasks, dependencies, and timelines.

What do you dislike most about this product?

I dislike the occasional complexity that can make onboarding new users a bit challenging.

What recommendations would you give to someone considering this product?

Take advantage of Asana's extensive tutorials and templates to streamline the onboarding process and fully leverage its powerful features.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tuğçe M.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

It's easy to use and fantastic product

What is your favorite aspect of this product?

Mobile friendly interface

What do you dislike most about this product?

Price a little bit high

What recommendations would you give to someone considering this product?

It can be a little bit cheaper

Pros

Helps Innovate
Continually Improving Product
Reliable
Efficient Service

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Asana Ratings

90 Likeliness to Recommend

96 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

Product Management Includes product code, category, and description.

Feature Management Ability to define distinct features, properties, supporting data and manage the prioritization and implementation status.

ALM Integration Integrate artifacts across ALM phases such as requirements, analysis, design, development, and testing, either internally or through an API.

Backlog Management The product owner adds, adjusts, refines, and prioritizes backlog items within the backlog to make sure the most valuable product is delivered to users.

Social Collaboration Connects users via social media features such as instant messaging, chats, or comments.

Strategic Vision Ability to define strategic goals or outcomes which can be traces to releases, features, roadmap items, or other work items.

Release Planning Ability to assign features to a planned or desired release and track details about the release.

Idea Management Ability to collect, manage, and define ideas prior to inclusion in the backlog.

User Needs Management Ability to collect, define, and manage user needs and trace them to features or other work items.

Visual Roadmap Ability to manage and display features and/or backlog items into a visual timeline of releases or time periods.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Task Management

Project Management - Enterprise

Objectives and Key Results

Asana Reviews

Anurag G.

Easy to use with fantastic features

Likeliness to Recommend

Pros

Raymundo A.

Robust product management tool

Likeliness to Recommend

Pros

Tuğçe M.

Fantastic product

Likeliness to Recommend

Pros

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Feature Ratings

Workflow Management

Product Management

Feature Management

ALM Integration

Backlog Management

Social Collaboration

Strategic Vision

Release Planning

Idea Management

User Needs Management

Visual Roadmap

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support