What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Marketing Analytics
Conversion Analysis
Data Management
Audience Segmentation
Data Warehousing
Data Integrity
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Sandip D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2025
setting up goals is essential.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
just looking at traffic is not enough. google analytics is better because it lets you set up goals to track important actions, like a purchase or a form submission.
What is your favorite aspect of this product?
i can see exactly which marketing channels are bringing me the most valuable customers.
What do you dislike most about this product?
setting up goals in ga4 is much more complicated than it was in the old version. it is all based on events now.
What recommendations would you give to someone considering this product?
the first thing you should do after installing the code is to set up your conversion goals. without them, the data is not very useful.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
Sonam S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2025
it does not track everything perfectly.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
people think the numbers are 100% correct. google analytics is different because many things can block it, like ad blockers or privacy settings in browsers.
What is your favorite aspect of this product?
it gives you a very good general idea of your traffic and trends.
What do you dislike most about this product?
the numbers in google analytics will never match the numbers in your server logs. the data is not perfect.
What recommendations would you give to someone considering this product?
use the data to see trends over time, but dont worry if a specific number is off by a small amount.
Pros
- Continually Improving Product
- Efficient Service
- Effective Service
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Vikas B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
it helps me understand my customers.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
before, i was just guessing who my customers were. google analytics is better because it gives me real data about my audience.
What is your favorite aspect of this product?
i learned that many of our customers are using mobile phones, so we made our website better for mobile. this helped increase our sales.
What do you dislike most about this product?
it does not tell you why people are doing things. it only tells you what they are doing. you still need to talk to your customers.
What recommendations would you give to someone considering this product?
use the audience reports to build a better picture of who you are selling to.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Caring
Cons
- Commodity Features
- Slower Product Innovation
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