HootSuite

Hootsuite

Composite Score

8.9 /10

CX Score

9.0 /10

126 Reviews Write a Review

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What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details

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Awards & Recognition

Hootsuite won the following awards in the Social Media Monitoring & Listening category

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2026 Emotional Footprint Champion

Latest Award, 2026

2025 Data Quadrant Champion

2025

5 Top Rated Capabilities

6 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

7 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Service Experience
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

8 Top Rated Features

2022

Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

6% Negative

4% Neutral

90% Positive

Pros

Efficient Service
Performance Enhancing
Saves Time
Respectful

Feature Ratings

Average 85

Social Media Channel Integration Inbound

Publishing

Visual Analytics

Dashboards and Reporting

Collaboration

Crisis Detection & Anomaly Analysis

Influencer Identification

Competitor Tracking

Audience Segmentation

Sentiment Analysis

Visual & Image Recognition

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Management - Enterprise

Score 8.8

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Social Media Management - Midmarket

Score 8.7

View Hootsuite in this category (opens in a new tab)

Hootsuite Reviews

Pradhuman S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2025

Solid social media assistant

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite stands out for making it easy for multiple people to work on posts, get approvals, and respond to messages without confusion.

What is your favorite aspect of this product?

I like how Hootsuite clearly shows which posts are doing well and which are not so it is easy to understand and actually useful.

What do you dislike most about this product?

I think customer support replies could be faster.

What recommendations would you give to someone considering this product?

I think at first it might feel a bit complex, but once you get used to it, it becomes your daily social media partner.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Charlie W.

Role: Human Resources
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Bring Ease to Manage Social Media.

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

It is well-designed dashboard, Hootsuite Enterprise enables users to supervise many social media accounts at once. Thanks to its detailed analytics and reporting, businesses can optimize their strategies more successfully.

What is your favorite aspect of this product?

It is also notable that using Hootsuite is easy for anyone needing to oversee multiple social media accounts. Thanks to the easy-to-use dashboard, users can plan their posts, view activity and work together with their staff as needed. With this simple setup, organizations can maintain a strong and interesting online presence everywhere.

What do you dislike most about this product?

At some point in using this software, users could find the learning process challenging, especially when accessing more advanced parts of the programme. Because the platform is packed with features, it may be too complex for people who have not used it before, so additional instruction is often required. It might make it harder for new employees to get up to speed and reduce how fast teams use the new tools.

What recommendations would you give to someone considering this product?

You can also try Hootsuite’s free trial to discover all of the platform’s benefits. Spending some time understanding the way the tool is laid out will let you take full advantage of it for your social media strategy.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kirsten C.

Role: Industry Specific Role
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

All-in-one social media management

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

It connects better with social media platforms and customer tools.

What is your favorite aspect of this product?

The ability to manage all social media accounts from one place or platform.

What do you dislike most about this product?

Reporting customization could be more flexible.

What recommendations would you give to someone considering this product?

I would say that if you are looking for a tool to manage your social media or your company's, then it is the best choice if you ask me, and I do not know about other people's thinking about it.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Hootsuite

What is Hootsuite?

Company Details

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Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Hootsuite Ratings

87 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Hootsuite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Publishing Automatically schedule social media and blog posts in the future.

Visual Analytics Interactive graphical exploratory data analysis through immersive interfaces.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Crisis Detection & Anomaly Analysis Automatic detection of sudden volume spikes or unusual sentiment shifts, powered by AI/ML and semantic analysis.

Influencer Identification The ability to identify social media influencers that are talking about your brand.

Competitor Tracking Easily view what your competitors are posting on their social media.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Visual & Image Recognition Detect brand logos or products in images/videos.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Management - Enterprise

Social Media Management - Midmarket

Hootsuite Reviews

Pradhuman S.

Solid social media assistant

Likeliness to Recommend

Pros

Charlie W.

Bring Ease to Manage Social Media.

Likeliness to Recommend

Pros

Kirsten C.

All-in-one social media management

Likeliness to Recommend

Pros

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Mention

Feature Ratings

Social Media Channel Integration Inbound

Publishing

Visual Analytics

Dashboards and Reporting

Collaboration

Crisis Detection & Anomaly Analysis

Influencer Identification

Competitor Tracking

Audience Segmentation

Sentiment Analysis

Visual & Image Recognition

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement