Sprout Social Customer Reviews 2026 | Social Media Management

Sprout Social

Composite Score

8.3 /10

CX Score

8.5 /10

170 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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5 Top Rated Capabilities

2 Top Rated Features

2025

3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

95 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

4% Neutral

93% Positive

Pros

Respectful
Efficient Service
Client Friendly Policies
Enables Productivity

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Asset Management

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Trend Analysis

Social Post Archival

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Breadth of Features

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Social Media Management - Midmarket

Score 8.7

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Social Media Monitoring & Listening

Score 8.2

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Sprout Social Reviews

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2024

Easy to use

Likeliness to Recommend

7 /10

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Unique Features

Cy S.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use, ideal for smaller companies

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

Great platform for monitoring and managing social discussion

What is your favorite aspect of this product?

Tracking competitors and keywords

What do you dislike most about this product?

The news-feed style UI felt dated/hard to navigate

What recommendations would you give to someone considering this product?

If you're a smaller business, this can be a great tool

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Hanna P.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Quick setup, strong investment in new features

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

Good features and product advancement for the price

What is your favorite aspect of this product?

Tagging, workflows and moderation features are all strong

What do you dislike most about this product?

Some of the features are hidden in the current UI and take some time to learn

What recommendations would you give to someone considering this product?

Good platform for the price

Pros

Continually Improving Product
Helps Innovate
Unique Features
Includes Product Enhancements

Cons

Vendor's Interest First
Under Delivered

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

85 Likeliness to Recommend

95 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring & Listening

Sprout Social Reviews

Easy to use

Likeliness to Recommend

Pros

Cy S.

Easy to use, ideal for smaller companies

Likeliness to Recommend

Pros

Hanna P.

Quick setup, strong investment in new features

Likeliness to Recommend

Pros

Cons

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2
Since last award

Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Asset Management

Social Media Channel Integration Outbound

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Trend Analysis

Social Post Archival

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Breadth of Features

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support