What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

1% Negative
11% Neutral
88% Positive

Pros

  • Acts with Integrity
  • Respectful
  • Security Protects
  • Saves Time

Feature Ratings

Average 82

Conversion Analysis

85

Audience Demographics

84

Real Time Workflow Automation

82

Customer Journey Modelling

82

Audience Segmentation

82

Metadata Management

81

Predictive Analytics

80

Data Visualization

79

API Framework

78

Anomaly Detection

77

Cross Channel Attribution Analysis

73

Vendor Capability Ratings

Average 80

Breadth of Features

84

Availability and Quality of Training

82

Ease of Customization

82

Business Value Created

82

Quality of Features

81

Usability and Intuitiveness

81

Ease of Implementation

81

Ease of Data Integration

81

Ease of IT Administration

80

Vendor Support

79

Product Strategy and Rate of Improvement

74

Tableau Reviews

Nanette C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Mobile first smart dashboard to get insights.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

AI powered prediction and insights to automatically spot trends, outliers and correlation in our data.

What is your favorite aspect of this product?

Predictive and insights answer why something happened and what can i should do next.

What do you dislike most about this product?

Nothing bad about it

What recommendations would you give to someone considering this product?

Use of voice commands with my phone to get insights.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Marcello L.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Transforms CRM data to Predictive Insights

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

It is possible to directly embed dashboards and insights into CRM pages and this makes analytics more actionable within workflow and this is an added advantage as there no switching apps to find reports

What is your favorite aspect of this product?

Providing actionable analytics whose insights are inside CRM interface ensuring that CRM analyst sees among others the top-performing segments, pipeline dashboard and the lead conversion prediction

What do you dislike most about this product?

To enjoy advanced analytics and the Einstein abilities, you have to get a premium license and this always affects a firm’s ROI if it was not budgeted correctly

What recommendations would you give to someone considering this product?

When beginning, start with the descriptive dashboards and later expand to the predictive models for easier adoption and best analytics outcomes

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Amir H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

useful for role-based dashboards

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

each department in our org sees a customized view execs get topline metrics, reps see tasks and deals, and finance sees revenue trends.

What is your favorite aspect of this product?

role-based filters and permissions make sure everyone sees only what they need.

What do you dislike most about this product?

managing complex sharing rules can get tricky at scale.

What recommendations would you give to someone considering this product?

if your team spans multiple functions, tableau crm personalizes insights without duplicating work.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Caring

Cons

  • Less Efficient Service

Most Popular Tableau Comparisons