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Zoho CRM Logo Award Winner Product Badge
Zoho Corporation

Zoho CRM

Composite Score
8.6 /10
CX Score
9.0 /10
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Zoho CRM
8.6 /10

What is Zoho CRM?

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

Company Details

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Awards & Recognition

Zoho CRM won the following awards in the Customer Relationship Management - Enterprise category

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Zoho CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho CRM?

1% Negative
4% Neutral
95% Positive

Pros

  • Caring
  • Fair
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 83

Collaboration

85

Lead Management

85

Sales Management

84

Activity and Workflow Management

84

Customer Service Management

84

Account and Contact Management

83

Marketing Management

81

Analytics and Reporting

81

Telephony and Call Center Management

80

Mobile

78

Quote Contract and Proposal

77

Vendor Capability Ratings

Average 80

Ease of Data Integration

84

Quality of Features

82

Ease of Customization

82

Ease of Implementation

81

Usability and Intuitiveness

81

Breadth of Features

79

Vendor Support

79

Business Value Created

79

Ease of IT Administration

79

Availability and Quality of Training

79

Product Strategy and Rate of Improvement

76

Zoho CRM Reviews

Disha k.

  • Role: Public Sector
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2026

Great CRM for Managing Customer Relations

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

Zoho CRM hota a nice balance with an intuitive design, flexible workflows, and useful automation. It provides solid structure around client information, managing follow ups, and providing reporting in an unobtrusive package, beneficial for nearly any size organization.

What is your favorite aspect of this product?

I appreciate the ease with which one can track leads, deals and activities from a single place. The workflow automation features are time saving as well as they allow to do many of the task automated which help increase productivity.

What do you dislike most about this product?

Other advanced customization settings and reporting require a learning curve. However the basics of using the platform is very intuitive so it takes very little time to realize it's full value.

What recommendations would you give to someone considering this product?

Use the automation tools, custom tailor CRM to business process and have a perfect set up for the everyday use. This is how you save a lot of your time and streamline the process.

Pros

  • Performance Enhancing
  • Inspires Innovation
  • Respectful
  • Helps Innovate

Sanskar T.

  • Role: Vendor Management
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2026

Flexible and easy to customize

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

Zoho CRM excels at helping teams maintain stronger customer relationship through automation, AI driven insights and a highly customizable platform .

What is your favorite aspect of this product?

My favorite aspect of Zoho CRM is it's balance of powerful functionality and affordability

What do you dislike most about this product?

Zoho CRM flexibility is powerful, but it can feel overwhelming during setup and onboarding.

What recommendations would you give to someone considering this product?

Before evaluating plan your CRM processes upfront and leverage Zohos automation features to get the greatest return on your investment.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Client Friendly Policies

Ralf K.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2026

Procurement Automation and Vendor Lifecycle.

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

The customization framework (modular) provides a very useful base for mapping complex sourcing pathways. Using custom object design to create the exact resimilarity of our internal compliance requirements, the purchasing department automatically becomes clear on the level of risk of a certain vendor, and orders for strictly specialized hardware are sent only to certified manufacturers.

What is your favorite aspect of this product?

The workflow engine is very successful in performing administrative routine tasks without human interference. Activation of automated request for quote alerts whenever there is a low inventory level enables the management to mitigate the human delay and keep production schedules straight.

What do you dislike most about this product?

The underlying relational structure is sufficient when it comes to simple contact tracking but results in serious drag when one tries to connect massive arrays of mutually dependent shipping logistics or deep material dependencies using the same interface. It is an effective communication node, yet it does not have the rich configuration of a dedicated enterprise resource planning solution.

What recommendations would you give to someone considering this product?

By consolidating our active supplier requests in this application, our global sourcing has been made much easier. With a known, integrated perspective, duplication of negotiation efforts has been removed, basically accelerating our procurement processes in all our main manufacturing centers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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