Amplitude

Amplitude Analytics

Composite Score

8.0 /10

CX Score

8.2 /10

35 Reviews Write a Review

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What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

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8 Top Rated Capabilities

10 Top Rated Features

Latest Award, 2026

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2025

8 Top Rated Capabilities

8 Top Rated Features

2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

8 Top Rated Capabilities

6 Top Rated Features

2024

Service Experience
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

7 Top Rated Features

2023

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

95 Plan to Renew

92 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

4% Neutral

96% Positive

Pros

Reliable
Enables Productivity
Transparent
Friendly Negotiation

Feature Ratings

Average 86

Paid Search Integration

Data Visualization

API Framework

Customer Value Analysis

Audience Segmentation

Audience Demographics

Conversion Analysis

Search Engine Optimization

Customer Journey Modelling

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Average 85

Breadth of Features

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration

Ease of Customization

Also Featured in...

Digital Analytics

Score 8.4

View Amplitude Analytics in this category (opens in a new tab)

Product Analytics

Score 7.8

View Amplitude Analytics in this category (opens in a new tab)

Amplitude Analytics Reviews

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2025

Helps make quick business decision seamlessly

Likeliness to Recommend

8 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Role: Information Technology
Industry: Construction
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2025

Fantastic product improving speed-to-insights

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Cons

Charges for Enhancements

Yesika P.

Role: Sales Marketing
Industry: Telecommunications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

The Breakthrough Technology in Data Analysis

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude is different from most other tools because it prioritizes looking at events. When every interaction is monitored, you can clearly follow the customer journey. As a result, you will see which aspects of your product people love the most and which you should focus on improving.

What is your favorite aspect of this product?

One of my favorites is the ability to build visual reports and dashboards anytime I need them. They are pleasing on the eye and, more importantly, provide insightful information as soon as you read them. As a result, my team does not have to spend as much time analyzing data for their decisions.

What do you dislike most about this product?

Even so, there are still some issues to deal with. Some aspects of data analytics can be very challenging, especially for those just beginning. You may find some of the tools difficult at the start, but as you learn to use them, they become simple.

What recommendations would you give to someone considering this product?

Despite experiencing a few small glitches, Amplitude Analytics is still an excellent choice. Because of the accurate and useful information it provides, how it cares about customers and the quick results it generates, any company interested in understanding users can rely on it. Shortly speaking, Amplitude can offer a significant boost for your data analysis work.

Pros

Helps Innovate
Performance Enhancing
Unique Features
Efficient Service

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

Amplitude Analytics Ratings

90 Likeliness to Recommend

1 Since last award

95 Plan to Renew

92 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Analytics

Product Analytics

Amplitude Analytics Reviews

Helps make quick business decision seamlessly

Likeliness to Recommend

Pros

Fantastic product improving speed-to-insights

Likeliness to Recommend

Pros

Cons

Yesika P.

The Breakthrough Technology in Data Analysis

Likeliness to Recommend

Pros

Most Popular Amplitude Analytics Comparisons

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1
Since last award

Feature Ratings

Paid Search Integration

Data Visualization

API Framework

Customer Value Analysis

Audience Segmentation

Audience Demographics

Conversion Analysis

Search Engine Optimization

Customer Journey Modelling

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Breadth of Features

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration

Ease of Customization