Amplitude

Amplitude Analytics

Composite Score

8.0 /10

CX Score

8.2 /10

35 Reviews Write a Review

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What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Website Analytics category

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8 Top Rated Capabilities

10 Top Rated Features

Latest Award, 2026

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2025

8 Top Rated Capabilities

8 Top Rated Features

2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

8 Top Rated Capabilities

6 Top Rated Features

2024

Service Experience
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

7 Top Rated Features

2023

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

95 Plan to Renew

92 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

4% Neutral

96% Positive

Pros

Reliable
Enables Productivity
Transparent
Friendly Negotiation

Feature Ratings

Average 86

Paid Search Integration

Data Visualization

API Framework

Customer Value Analysis

Audience Segmentation

Audience Demographics

Conversion Analysis

Search Engine Optimization

Customer Journey Modelling

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Average 85

Breadth of Features

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration

Ease of Customization

Also Featured in...

Digital Analytics

Score 8.4

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Product Analytics

Score 7.8

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Amplitude Analytics Reviews

Elvis R.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Ideal for improving data analytics

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Unlike others, this software focuses on identifying behavioral patterns, optimizing user experience and making data-driven decisions. it also differentiates itself through its robust event tracking capabilities, intuitive user interface and robust set of predictive analytics. These features allow us to better understand our users' behavior, identify areas for improvement in our platform and predict future trends.

What is your favorite aspect of this product?

I like it for addressing business issues related to data analytics and tracking user behavior on our online platform. It is especially useful when we want to perform A/B testing to improve user experience, when we need to identify bottlenecks in our conversion funnel and when we want to analyze the impact of new features on user engagement.

What do you dislike most about this product?

Integration with other data analysis systems can be a challenge in certain cases.

What recommendations would you give to someone considering this product?

I recommend Amplitude because it is a powerful tool to leverage data analytics in our organization. Although it has some minor drawbacks, its unique features, ease of use and positive impact on our business objectives make it a valuable tool for our data analytics team.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Julia Maria M.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Make the most of Amplitude analytics

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

The key advantages of Amplitude Analytics over other similar programs include the simplicity of the interface, the set of tools for data visualization, and the rich abilities in the segmentation field.

What is your favorite aspect of this product?

Personally, I feel that Amplitude Analytics has been the best tool for it, as it allows me to monitor all the traffic and user interactions on my website. I also get basic analytics on a simple and convenient split screen, which shows me the acquisition sources, user demographics, engagement, and conversion rates, which helps me make better decisions and improve my marketing.

What do you dislike most about this product?

The overall usability of the platform is rather sound, although I have observed that there are some drawbacks concerning the application customization opportunities.

What recommendations would you give to someone considering this product?

The use of Amplitude Analytics has been described as quite positive. In my opinion, here are some of the benefits of implementing Amplitude Analytics to monitor website traffic sources and analyze user demographics for specific advertisements.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rupesh Kumar P.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Wonderful products for collaborative analytics

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Provides more advanced features and solving the attribution problem.

What is your favorite aspect of this product?

We can create a Dashboard for each segment required and with Amplitude, we can really dig very deep into the data you need.

What do you dislike most about this product?

In paid campaign tracking sometime problem occur means UTM tag tracking issue or attribution to a different channel.

What recommendations would you give to someone considering this product?

Amplitude give 360-degree view across the customers' journey by its behavioral tracking, So any one looking for this must consider this to get some scalable data for business.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

Amplitude Analytics Ratings

90 Likeliness to Recommend

1 Since last award

95 Plan to Renew

92 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Analytics

Product Analytics

Amplitude Analytics Reviews

Elvis R.

Ideal for improving data analytics

Likeliness to Recommend

Pros

Julia Maria M.

Make the most of Amplitude analytics

Likeliness to Recommend

Pros

Rupesh Kumar P.

Wonderful products for collaborative analytics

Likeliness to Recommend

Pros

Most Popular Amplitude Analytics Comparisons

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Hotjar

Matomo

1
Since last award

Feature Ratings

Paid Search Integration

Data Visualization

API Framework

Customer Value Analysis

Audience Segmentation

Audience Demographics

Conversion Analysis

Search Engine Optimization

Customer Journey Modelling

Device and Browser Analytics

Social Media Analytics

Vendor Capability Ratings

Breadth of Features

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration

Ease of Customization