What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring & Listening category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
2% Neutral
96% Positive

Pros

  • Trustworthy
  • Reliable
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 83

Dashboards and Reporting

85

Publishing

85

Visual Analytics

85

Social Media Channel Integration Inbound

84

Collaboration

83

Audience Segmentation

83

Sentiment Analysis

80

Competitor Tracking

79

Influencer Identification

79

Visual & Image Recognition

79

Crisis Detection & Anomaly Analysis

68

Vendor Capability Ratings

Average 82

Quality of Features

85

Ease of Implementation

85

Breadth of Features

84

Business Value Created

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Ease of IT Administration

81

Ease of Data Integration

81

Usability and Intuitiveness

81

Ease of Customization

81

Vendor Support

80

HubSpot Marketing Hub Reviews

Clarissa S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot Marketing Hub Improved our business

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Support for Google AdWords is included in. Information collected using HubSpot forms may be easily sent to Google AdWords. If you're using Google Lead Forms in your Google Advertisements, you can easily connect them to Hubspot to start tracking leads from your ads.

What is your favorite aspect of this product?

The marketing automation solutions provided by Hubspot have been vital to our success. Because of the importance of sales and marketing collaboration, having everything in one place is crucial. Drip campaigns in the program enable the user to automate nearly any aspect of marketing.

What do you dislike most about this product?

One future improvement I'd like to see implemented is the ability to collaborate on email campaigns with several users (a la Google Drive). It's annoying when you've made changes to a draft and the person who has the email open in a tab closes it without preserving your work.

What recommendations would you give to someone considering this product?

Find platform experts to join your team. With this fantastic platform in place, getting started is a piece of cake. In short, I think you should try it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Richard C.

  • Role: Sales Marketing
  • Industry: Machinery
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

great support!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

great support and optional certification

What is your favorite aspect of this product?

the certification is my favorite

What do you dislike most about this product?

certifications

What recommendations would you give to someone considering this product?

it's a great option...also look into Marketo

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Elinor S.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Solution to create content and report data.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The first step would be to automate procedures among the many hubs they provide. Second, the capability to track and examine user and customer activity from the very beginning to the very end. Our ability to identify who we are reaching and who we are not is getting better. The reports function effectively by displaying the origins of new connections, such as offline sources, Salesforce or other connectors, and help us keep track of our new contacts. With the way we can automate it and put it up, A/B testing is very simple.

What is your favorite aspect of this product?

I adore Hubspot smart content tool for emails and landing sites since it enables me to offer particular individuals customized information, forms, and graphics depending on various contact lists. The ability to link and evaluate each stage of the purchasing process with a single tool, therefore enhancing the overall consumer experience.

What do you dislike most about this product?

The complete stack solution has a hefty price tag, and every year they try to charge you for premium level memberships for things that were previously provided in the basic plans. I am aware that Hubspot cares about its customers and that they have improvement goals. I am aware of this because they just distributed a survey to gather detailed input on CTA buttons.

What recommendations would you give to someone considering this product?

I'm sure you'll enjoy it if you give it a go and look at some of their classes on using various Hubspot features (it's actually fairly simple to understand and utilize). Start with the sales or marketing center and work your way up from there if you're scared to purchase the complete stack of tools.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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