Semrush Customer Reviews 2026 | Website Analytics

Semrush

Composite Score

8.9 /10

CX Score

9.2 /10

163 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

1 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

5 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative

3% Neutral

94% Positive

Pros

Performance Enhancing
Respectful
Acts with Integrity
Helps Innovate

Feature Ratings

Average 83

Machine Learning

Search Engine Optimization

Paid Search Integration

Data Visualization

AI Tools

Audience Segmentation

Audience Demographics

Social Media Analytics

Device and Browser Analytics

Customer Journey Modelling

Customer Value Analysis

Vendor Capability Ratings

Average 82

Breadth of Features

Ease of Implementation

Quality of Features

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.8

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Semrush Reviews

Gabe O.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

Good for SEO

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

I've used Semrush and one other leading platform similar to it and Semrush is a much more straightforward, easy-to-use solution. The UI is nice and it's overall more helpful to our business/

What is your favorite aspect of this product?

The user interface is very clean, especially considering the breadth of features.

What do you dislike most about this product?

Can be a bit difficult to learn.

What recommendations would you give to someone considering this product?

Try it and another competitor and see which you are able to pick up easier.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zachary T.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

An incredibly easy to use SEO Tool

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush is an all-round tool. It has changed the game in our marketing with it's competitive analysis, content marketing, SEO research and PPC capabilities that we have relied on for our marketing success. Our team loves it dedicated Support team and it's easy to use interface for even a non-technical members.

What is your favorite aspect of this product?

I love many things that can't be written here but my favorites are content marketing toolset. It provides topic research, keyword research, a writing assistant and other tools. I also love the SEO tool set with cool tools like; site audits, keyword research, gap analysis, backlink analytics and keyword tracking. My team is able to set up projects, get notified, report to management and more. What else can we ask for?

What do you dislike most about this product?

We are using a Guru plan at I would love if this plan included API access. I also found traffic predictions to be misleading for a small firm.

What recommendations would you give to someone considering this product?

You need a tool from people who knows SEO and who are updated with any field changes. This is that tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Prakul S.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

"Must have" tool for improving search engine rank.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

It is more user friendly with comprehensive features. Most of the related tools do not have such unique combination.

What is your favorite aspect of this product?

The pricing of Semrush is very affordable and it is value for money.

What do you dislike most about this product?

Some of the features of this tool are not useful for SEO purpose. Though it may be beneficial for other purpose.

What recommendations would you give to someone considering this product?

This tool is probably the best tool for improving search ranking. Be it content marketing, On page SEO ,off page SEO or other website related help, the tool helps you in all aspects.

Pros

Enables Productivity
Trustworthy
Helps Innovate
Continually Improving Product

Semrush

What is Semrush?

Company Details

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Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Device and Browser Analytics Capture and summarize device and browser information.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Gabe O.

Good for SEO

Likeliness to Recommend

Pros

Zachary T.

An incredibly easy to use SEO Tool

Likeliness to Recommend

Pros

Prakul S.

"Must have" tool for improving search engine rank.

Likeliness to Recommend

Pros

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Feature Ratings

Machine Learning

Search Engine Optimization

Paid Search Integration

Data Visualization

AI Tools

Audience Segmentation

Audience Demographics

Social Media Analytics

Device and Browser Analytics

Customer Journey Modelling

Customer Value Analysis

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Quality of Features

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support