What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
93 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Respectful
- Acts with Integrity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
Search Engine Optimization
Paid Search Integration
Data Visualization
AI Tools
Audience Segmentation
Audience Demographics
Social Media Analytics
Device and Browser Analytics
Customer Journey Modelling
Customer Value Analysis
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Quality of Features
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Semrush Reviews
Partha Protim P.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2026
The ultimate SEO Suite
Likeliness to Recommend
What differentiates Semrush from other similar products?
It is not only an SEO tool. But a comprehensive tool which provides insights into Organic as well as paid search,/advertising, Market Research etc. It also allows higher Daily Limits compared to most other similar tools.
What is your favorite aspect of this product?
I like the rich competitive intelligence that it provides. It gives a detailed breakdown of a business's traffic. It is a very powerful tool for market research which can help understand a company's user acquistion funnel.
What do you dislike most about this product?
Semrush is quite expensive. My team has just one license for 1 user. And it is really frustrating not to be able to try it hands on a regular basis. the cost multiplies rapidly for small businesses.
What recommendations would you give to someone considering this product?
It is a great tool to have especially for Market research. Even though cost is a bit high, it can replace the subscription costs of many other Marketing Tools subscription. My advise would be to utilize the trial period very efficiently to decide whether it meets your requirements.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Caring
Please tell us why you think this review should be flagged.
Md Z.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2026
Helpful SEO Tool for Improving Online Visibility
Likeliness to Recommend
What differentiates Semrush from other similar products?
It helped us identify keyword opportunities, track search performance, and find areas where our website could improve its visibility and traffic.
What is your favorite aspect of this product?
SEMrush gives a clear view of keyword rankings, competitor strategies, and website performance. The reports are easy to understand and useful for planning marketing campaigns.
What do you dislike most about this product?
The amount of data can feel overwhelming at first, and some advanced features take time to learn properly.
What recommendations would you give to someone considering this product?
Unlike many SEO tools, SEMrush combines SEO, competitor research, content planning, and advertising insights in one platform, reducing the need for multiple tools.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Vikash C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2026
This is a perfect tool to make SEO strong and AI
Likeliness to Recommend
What differentiates Semrush from other similar products?
I only need to create the project in this tool and It shows all the SEO issues and check where is traffic coming on website with all the major technical SEO issues which makes my work easy and also check competitors performance.
What is your favorite aspect of this product?
Good tool to track keywords rankings , technical website issues and competitors website performance and more. I can check my website rankings keywords and also SEO score, backlinngs amd more.
What do you dislike most about this product?
I dont have any, this tool is making my SEO work easier with lots of features.
What recommendations would you give to someone considering this product?
This is one of the best tool in market to make SEO perfect
Pros
- Helps Innovate
- Unique Features
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
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