What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
93 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Respectful
- Acts with Integrity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
Search Engine Optimization
Paid Search Integration
Data Visualization
AI Tools
Audience Segmentation
Audience Demographics
Social Media Analytics
Device and Browser Analytics
Customer Journey Modelling
Customer Value Analysis
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Quality of Features
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Semrush Reviews
Pradhuman S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2025
Ultimate growth engine for digital marketers
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush stands out for showing exactly what your rivals are ranking for, spending on ads, and how they attract traffic that helps us plan smarter moves.
What is your favorite aspect of this product?
I like it all from tracking keywords to checking backlinks and even spying on competitors. I do not have to juggle multiple tools.
What do you dislike most about this product?
Customer support response times could be faster during peak hours.
What recommendations would you give to someone considering this product?
I advise you to start with the free trial and explore slowly. There is a lot packed into Semrush, so take time to understand each tool instead of trying to learn everything at once.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Moncif A.
- Role: Industry Specific Role
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Sep 2025
powerful All-in-One SEO Platform,
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush stands out from other SEO and marketing platforms because it brings together a wide range of powerful tools—covering keyword research, competitor analysis, content optimization, social media, and even AI visibility tracking—into a single, user-friendly platform
What is your favorite aspect of this product?
keyword research capabilities. The platform not only provides massive keyword databases with search volume, trends, and difficulty scores, but it also suggests related terms, questions, and long-tail opportunities
What do you dislike most about this product?
downside of Semrush is its pricing. While the platform is powerful and feature-rich, the cost can be quite high
What recommendations would you give to someone considering this product?
I’d recommend first clarifying your goals—whether it’s keyword research, competitor analysis, content marketing, or tracking AI visibility—so you can make the most of its extensive features without feeling overwhelmed
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Holly K.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2025
It's very helpful and intuitive
Likeliness to Recommend
What differentiates Semrush from other similar products?
It's easy to use and provides keyword intent
What is your favorite aspect of this product?
The breadth of features
What do you dislike most about this product?
I wish there were more AI data
What recommendations would you give to someone considering this product?
To take the free trainings
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
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