Semrush Customer Reviews 2026 | Customer Intelligence

Semrush

Composite Score

8.9 /10

CX Score

9.2 /10

81 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

Filter By

2026 Emotional Footprint Champion

Latest Award, 2026

Strategy and Innovation
Service Experience
Product Impact

Latest Award, 2026

2025 Data Quadrant Champion

2025

3 Top Rated Capabilities

3 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

2% Neutral

98% Positive

Pros

Helps Innovate
Performance Enhancing
Respectful
Effective Service

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Metadata Management

Predictive Analytics

Customer Journey Modelling

Audience Segmentation

API Framework

Conversion Analysis

Real Time Workflow Automation

Anomaly Detection

Cross Channel Attribution Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Website Analytics

Score 8.9

View Semrush in this category (opens in a new tab)

Search Engine Optimization

Score 8.8

View Semrush in this category (opens in a new tab)

Competitive Intelligence

Score 8.8

View Semrush in this category (opens in a new tab)

Semrush Reviews

Anjali P.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

Best tool for Competitive Intelligence & Analysis

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush is unique in that it provides a complete set of tools used in search engine optimization, pay-per-click advertising, and content marketing all on one platform. It has a very detailed keyword analysis, competition research, and back linking systems.

What is your favorite aspect of this product?

My favorite aspect of Semrush is its robust keyword research tool, which offers in-depth data on search volume, competition, and trends. It’s incredibly valuable for uncovering opportunities and optimizing SEO strategies effectively.

What do you dislike most about this product?

What I dislike most about Semrush is its steep learning curve, especially for beginners. Additionally, the higher-tier plans can be expensive for smaller businesses or individuals.

What recommendations would you give to someone considering this product?

Semrush is ideal if you need an all-in-one digital marketing tool, but take time to explore its features fully to maximize its potential. Start with a free trial to determine if its advanced tools justify the cost for your need.

Pros

Continually Improving Product
Trustworthy
Efficient Service
Effective Service

Samuel K.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

best customer intelligent tool

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

depth in SEO-focused analytics and competitive intelligence

What is your favorite aspect of this product?

I was particularly drawn to its robust local listing management and in-depth SEO audits, which are crucial for optimizing my site’s performance and staying ahead in a competitive market.

What do you dislike most about this product?

the interface can be complex and overwhelming although it becomes easy after a few days of training.

What recommendations would you give to someone considering this product?

SEMrush offers a range of educational resources, including webinars, tutorials, and a knowledge base, which you should use to get up to speed quickly and to ensure you’re utilizing the platform to its fullest potential.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Rene D.

Role: Industry Specific Role
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

The Greatest Marketing tool.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Its extensive SEO, PPC, and content marketing tools are great.

What is your favorite aspect of this product?

I can quickly find and fix technical SEO problems when I do site checks. I like how often the trends are updated.

What do you dislike most about this product?

It can be hard for beginners who only need simple tools.

What recommendations would you give to someone considering this product?

The tool can be used for many things, which is great for companies that need one for client work.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Semrush Ratings

90 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Anjali P.

Best tool for Competitive Intelligence & Analysis

Likeliness to Recommend

Pros

Samuel K.

best customer intelligent tool

Likeliness to Recommend

Pros

Rene D.

The Greatest Marketing tool.

Likeliness to Recommend

Pros

Most Popular Semrush Comparisons

Google Analytics

HubSpot Sales Hub

Looker

Adobe Analytics

Tableau

Dynamics 365 Customer Insights

Feature Ratings

Data Visualization

Audience Demographics

Metadata Management

Predictive Analytics

Customer Journey Modelling

Audience Segmentation

API Framework

Conversion Analysis

Real Time Workflow Automation

Anomaly Detection

Cross Channel Attribution Analysis

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness