Tableau Logo Award Winner Product Badge
Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.7 /10
CX Score
9.0 /10

What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Enterprise category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Fair
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 82

Dashboard

88

Data Exploration and Visualization

87

Real-Time Visualization

85

Advanced Analytics and Data Science

85

Data Connectors and Data Mashup

85

Collaboration

84

Spatial Analysis

84

Operational Reporting Capabilities

83

Data Modelling Tools

83

BI Security

83

Self Service and Ad Hoc Capabilities

82

Vendor Capability Ratings

Average 81

Business Value Created

83

Breadth of Features

82

Ease of Data Integration

81

Quality of Features

81

Ease of Implementation

81

Usability and Intuitiveness

81

Ease of Customization

80

Availability and Quality of Training

80

Product Strategy and Rate of Improvement

79

Ease of IT Administration

79

Vendor Support

79

Tableau Reviews

Sumit M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Powerful and flexible tool

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

For me, Tableau stands out because of how intuitive and flexible it is. I can connect to almost any data source and quickly build powerful visualizations without needing to write code.

What is your favorite aspect of this product?

My favorite thing about Tableau is how easily I can turn raw data into clear, interactive dashboards. It’s fast, visual, and really helps me communicate insights effectively.

What do you dislike most about this product?

I find it frustrating that Tableau doesn’t have built-in version control or better collaboration tools.

What recommendations would you give to someone considering this product?

I’d recommend taking the time to properly train your team and set up clear processes. Tableau is an incredibly powerful tool.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation

Serena Maria K.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Tableau saves me a lot of time.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Tableaus ability to combine contrasting datasets , even without a pre-defined database relationship. As an example, I am able to combine transaction data , sourced from our banking system with fingerprinting data sourced from a third party fraud detection platform, by simply making use of customer ID as the matching criteria , and Tableau does the rest, without me needing to rely on complex ETL pipelines or processes.

What is your favorite aspect of this product?

My job role requires me to access data from different sources. Therefore, it is an advantage for me that Tableau is able to connect with most of my data sources, whether it is CRMs, banking platforms, threat intelligence feeds , web services, regulatory databases or APIs . This key strength of Tableaus is of the most importance to me, when I am conducting fraud investigations and need to compare data from different touchpoints.

What do you dislike most about this product?

I find Tableau's scheduling and alert functionalities inadequate for my needs as a fraud analyst, due to its inability to perform data monitoring functions.

What recommendations would you give to someone considering this product?

For small sized teams, I advocate that they clearly define their data integration strategy before adopting Tableau.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Sharon L.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

User friendly, intuitive and amazing visual tool

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

- user-friendly and intuitive so it's great for new users - flexible dashboard layouts - powerful visual options - high-level customization

What is your favorite aspect of this product?

- in-depth visual analytics and high-level customization - tableau public also allows you to share your tableau dashboards publicly for collaborations. - very user-friendly as there wasn't a deep learning curve when I first started using tableau

What do you dislike most about this product?

- tableau desktop is quite expensive and costly; tableau public is free but has limited functionality.

What recommendations would you give to someone considering this product?

it's important to understand the pros and cons for this product as there are many other data visualization tools in the business intelligence market. In general, Tableau is preferred for advanced, in-depth visual analytics and high level customization. If someone is looking for something simpler and basic, there are other options (e.g. Power BI, Excel) as they are seen as simpler and more accessible tool for basic analysis.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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