Keap

What differentiates Keap from other similar products?

Keap stands apart with ease of use and interface when compared to other tools such as Zoho CRM or HubSpot CRM. The contact list, appointments, and pipelines are fewer and simpler on the platform to be able to follow your customer relationships by small business owners. This simple and user-friendly orientation lets the user get up and running quickly with the CRM without much training or technical knowledge.

What is your favorite aspect of this product?

My personal favorite thing about Keap is that it has a ton of automation power and also is super simple to use. The system makes it easy to build complex automation processes through its nifty drag-and-drop interfaces and predefined templates. This allows small businesses to automate repetitive processes like follow-up emails, lead nurturing cycles, and appointment reminders without having to master a complex technical toolkit. This automating of the tasks saves companies time and a steady line of communication to the customer.

What do you dislike most about this product?

One of the things that users dislike about Keap is that its price is based on how many contacts are in the app. In addition, the more companies scale and get contacts, the more expensive Keap can get. The scaling issue can be too much for small companies that grow very quickly and might be forcing them to look for a solution or shrink the list of contacts to cut down costs. The pricing structure can also render it difficult for organizations to budget their CRM expenses in the long term.

What recommendations would you give to someone considering this product?

If you are considering Keap, I highly suggest using the free trial to see if the platform is functional and easy to use in your business environment. Be sure to check how Keap melds into your existing tools and workflows, and see if its automation capabilities make sense for you (now and in the future). Also, think very carefully about your upcoming contact list growth and how this will effect your costs in the long run according to Keap pricing model.

What differentiates Keap from other similar products?

Keap is a solid marketing automation system for small business. We have used it for over 15 years. They have struggled to stay current and adapt to the changing world and competitors above and below them in terms of pricing are moving much faster. It has seemed to be getting better since their acquisition, but there is still confusion between different product levels. If we were starting from scratch today, Keap might not be our choice, but the cost of switching is too high for us at the moment.

What is your favorite aspect of this product?

Once you learn the system setting up automations is relatively simple. We have automated substantial parts of our business which is critical with a small team like ours.

What do you dislike most about this product?

System feels like it's 2-3 years behind in terms of capabilities. Needs a substantial refresh.

What recommendations would you give to someone considering this product?

As with any CRM of any complexity, there will be a meaningful build out process that will either take substantial internal resources or require outsourcing. You should consider this cost above and beyond the cost of the software. I would recommend doing a thorough examination of your needs and evaluate those needs directly against the capabilities of the software.

What differentiates Keap from other similar products?

A comprehensive suite of marketing and sales tools that has been enhanced with the integration with Thryv

What is your favorite aspect of this product?

Automation tools enable fast deployment of marketing and sales campaigns

What do you dislike most about this product?

Email deliverability is an issue with all platforms like Keap. I would like to see simplified or AI enabled tools to improve my data quality so as to improve deliverability.

What recommendations would you give to someone considering this product?

The platform is very robust with extensive array of capability. Well worth having on your shortlist when evaluating platforms.