In Partnership With SelectHub
What is Keap?
Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.
Company Details
Book a Free Demo Today!
See it in action with a free demo.
Click below to sign up on our partner's website.
In Partnership With SelectHub
Keap Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Keap.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
90 Plan to Renew
2
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Keap?
Pros
- Performance Enhancing
- Caring
- Trustworthy
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Account and Contact Management
Telephony and Call Center Management
Analytics and Reporting
Lead Management
Customer Service Management
Sales Management
Marketing Management
Activity and Workflow Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Business Value Created
Breadth of Features
Ease of IT Administration
Quality of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Keap Reviews
Rovert W.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Jan 2025
Comprehensive CRM with E-commerce Integration.
Likeliness to Recommend
What differentiates Keap from other similar products?
Keap stands apart with ease of use and interface when compared to other tools such as Zoho CRM or HubSpot CRM. The contact list, appointments, and pipelines are fewer and simpler on the platform to be able to follow your customer relationships by small business owners. This simple and user-friendly orientation lets the user get up and running quickly with the CRM without much training or technical knowledge.
What is your favorite aspect of this product?
My personal favorite thing about Keap is that it has a ton of automation power and also is super simple to use. The system makes it easy to build complex automation processes through its nifty drag-and-drop interfaces and predefined templates. This allows small businesses to automate repetitive processes like follow-up emails, lead nurturing cycles, and appointment reminders without having to master a complex technical toolkit. This automating of the tasks saves companies time and a steady line of communication to the customer.
What do you dislike most about this product?
One of the things that users dislike about Keap is that its price is based on how many contacts are in the app. In addition, the more companies scale and get contacts, the more expensive Keap can get. The scaling issue can be too much for small companies that grow very quickly and might be forcing them to look for a solution or shrink the list of contacts to cut down costs. The pricing structure can also render it difficult for organizations to budget their CRM expenses in the long term.
What recommendations would you give to someone considering this product?
If you are considering Keap, I highly suggest using the free trial to see if the platform is functional and easy to use in your business environment. Be sure to check how Keap melds into your existing tools and workflows, and see if its automation capabilities make sense for you (now and in the future). Also, think very carefully about your upcoming contact list growth and how this will effect your costs in the long run according to Keap pricing model.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Kevin R.
- Role: C-Level
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Apr 2026
Strong system that has struggled to adapt
Likeliness to Recommend
What differentiates Keap from other similar products?
Keap is a solid marketing automation system for small business. We have used it for over 15 years. They have struggled to stay current and adapt to the changing world and competitors above and below them in terms of pricing are moving much faster. It has seemed to be getting better since their acquisition, but there is still confusion between different product levels. If we were starting from scratch today, Keap might not be our choice, but the cost of switching is too high for us at the moment.
What is your favorite aspect of this product?
Once you learn the system setting up automations is relatively simple. We have automated substantial parts of our business which is critical with a small team like ours.
What do you dislike most about this product?
System feels like it's 2-3 years behind in terms of capabilities. Needs a substantial refresh.
What recommendations would you give to someone considering this product?
As with any CRM of any complexity, there will be a meaningful build out process that will either take substantial internal resources or require outsourcing. You should consider this cost above and beyond the cost of the software. I would recommend doing a thorough examination of your needs and evaluate those needs directly against the capabilities of the software.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
Cons
- Slower Product Innovation
- Commodity Features
- Inhibits Innovation
Please tell us why you think this review should be flagged.
Ian B.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2026
An important tool for over 15 years
Likeliness to Recommend
What differentiates Keap from other similar products?
A comprehensive suite of marketing and sales tools that has been enhanced with the integration with Thryv
What is your favorite aspect of this product?
Automation tools enable fast deployment of marketing and sales campaigns
What do you dislike most about this product?
Email deliverability is an issue with all platforms like Keap. I would like to see simplified or AI enabled tools to improve my data quality so as to improve deliverability.
What recommendations would you give to someone considering this product?
The platform is very robust with extensive array of capability. Well worth having on your shortlist when evaluating platforms.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2026 SoftwareReviews.com. All rights reserved.
